One word that keeps coming up is fear. It seems that fear-tactics are the easiest ways to to create compliance and make others agent to power. It stimulates us to act irrational, creates alienation between people, and brings out prejudices. So how do we deal with it? Is understanding it more the best way? confronting it?
These are two opinions on fear by Napolean and Einstein. they work together in a fairly indicative way.
There are only two forces that unite men – fear and self interest.
If people are good only because they fear punishment, and hope for reward, then we are a sorry lot indeed.